MyAlert Guidelines

MyAlert entered this product line with a full suite of services:interactive games and voting, downloading of ring tones and logos, greetings, voice postcards, andP2P communication services such as SMS based chats. To access theseservices, the mobile telecom operator charged each user according to a previously set price. On top of that, Buongiorno!MyAlert developed over its platform vertical business applications for its customersin sectors such as travel, finance or telecom, allowing them to distribute highly customized productand service offerings, with interfaces better adapted to their specific business needs.Regarding the internal application, performance was the main driver, as it should has managed a highnumber of subscribers and therefore e-mail messages to be delivered. On March 25, 2006, the company changed its name to Buongiorno S.p.A. And since the end of July 2012it forms a part of NTT DOCOMO which is a Japan based global leader in mobile technologies and communications services.Being a wholly-owned subsidiary of NTT DOCOMO, Buongiorno S.p.A. shares the same vision of becoming a true smart life partner for all users.The company’s tagline is «Enhance people’s digital life».The company is still rapidly developing and offering to its users various applications. For example, in 2014 the company issued E-Pay solutions for e-commerce, e.g. introduced Cashlog and Loviit.Loviit simplifies payments and invoicing management with a fully outsourced service. It takes all the risks and it guarantees a merchant’s cashflow with weekly payouts. Cashlog designs, develops and commercializes cutting edge customer centric carrier billing solutions. In additional, it could be found KidzInMind, GamiFive, Play.me,Thumbspire and Taplinks.KidzInMind was created as a native hub application which is developed by technical-concerned parents for young digital customers, featuring a supervised selection of brain-developing apps, videos, games for children aged from 1 to6 years. KidzInMind features unique parental control commands which allow to lock the device to provide a safer experience without unwanted internet browsing, approved by the experts apps without hidden payments that challenge and engage children by practicing skills such as: memory, creativity, nutrition, numeracy, literacy, problem solving and school readiness.GamiFive is a streaming gaming proposition based on HTML5 games for smartphone, tablet and desktop users which is offering a universal gaming experience.The game experience is always engaging: users can play, see their achievements in a leaderboard and challenge their friends on Facebook.Play.me lets download and stream user’s favorite music on PC, smartphone or tablet.It offers monothematic radios on native stores as Google Play, iTunes Store and Blackberry store.Thumbspire is an apps partner, working with independent mobile developers of games and apps. Thumbspire is used to support developers, optimize their app and put its marketing dollars and connections.Taplinks is an affiliate program run directly from Buongiorno S.p.A. as the main content retailer. Taplinks monetizes affiliate’s traffic in a very profitable way. Once the breakeven point had been surpassed, the company was in need of defining what should be the next milestone in its history to consolidate its corporate project. Despite the public acknowledgements of their leadership within the sector, the strength of itsmanagement team, the positive results and good reputation the inertia is not a good advisor in a shifting environment. On the company’s official website is stated that people are its greatest asset and that the company is committed to enhance people’s digital life, sharing DOCOMO’s vision of becoming a smart life partner for the customers. Simplifying the ecosystem fragmentation, company wants to delight digital users and create value in OTT services, mobile payments and financial services.As Charles Darwin emphasized, if a beingwants to survive in a shifting environment, it must evolve at least as fast as the medium itself. The sector of the mobile telephony industry evolves fast and up to now the company was evolving accordingly.Referenceshttp://www.buongiorno.com/J. M. Garcia, G. Haro, E. Dans, Buongiorno! MyAlert!,2008.http://openmultimedia.ie.edu/openproducts/MyAlert_i/MyAlert_i/pdf/myalert.pdfFlapjack Communications,Buongiorno.it and myalert.com join forces to secure leadership within the european wireless sector, 200. http://www.sourcewire.com/news/12760/buongiorno-it-and-myalert-com-join-forces-to-secure-leadership#.Vjfe7ytXvIU