описание исследования

This situation is likely to happen while discussing political issues. The second limitation is the expenses. Compared with the survey method and the interview method, the focus group method is much more expensive to execute. Usually, when conducting focus groups for the research needs each respondent will have to be compensated in cash. The third limitation is time. Due to the fact that our research is to be held during one year, it can be a rather time-consuming method – we may spend a lot of time on searching for respondents, scheduling focus groups and conducting them.
The next possible method used in the research is policy analysis. Evaluating the main existing policy or policies to deal with a social problem is an important step in the research process. Analyzing both the advantages and disadvantages of existing policies by respondents can suggest what parts of the current policy should be kept or strengthened, and what parts should be changed. The policy analysis method has a number of strengths. The main strength is similar to the interview method and the focus group method – a deeper understanding of social phenomena; easy measurement of respondents' reaction, for as a researcher we would be provided with strong insights into different opinions on voting process during the General Election.
The main limitations of the policy analysis method are time and cost. The policy analysis method may be time-consuming due to the fact that this research is to be held during one year. And the budget of research is limited.
The key variable in the present research is the ideological orientation the respondents assign to the news media of various types. In addition to that individuals' ideology is planned to be one of the independent variable as we control for casual effects. Both of the independent variables are ordinal-level variables. In the present research we would measure the individuals' self-assessed ideology and the assessment respondents ascribe to the news media on the 7-point scale by Lykert methodology.
The dependent variable is the perception of bias. We would measure perception of bias by the same 7-point scale that we used for measuring the independent variables.

Research Ethics
Such delicate matter as voting on the General Election may seem private to surveillance. We should be able to foresee factors that may influence the willingness of respondents to participate in the research, especially during the interviews. We should provide confidentiality and anonymity of respondents.
The methods used in the research (survey and interview) are standard methods in sociological studies. Before collecting the primary data as a researcher we should examine the ethical values and principles of data collection. The research is aimed at honest reporting of data, results, methods, procedures and publication status.
Concerning the survey, as well as interview, method we are to provide anonymity and confidentiality of the information we get from respondents. The questions should be formulated in respectful manner without any opinionated issues in order not to influence respondents' answers.
Our data analysis and interpretation, expert testimony are objective and we disclose personal and financial interests that may somehow affect the research. We are going to keep good records of research activities, such as data collection, research design in order to avoid careless errors and negligence.

Time and Cost Resources
The present research would be conducted during one year. First three months are dedicated to elaboration and analysis of theoretical background and formulation of hypotheses of the present research. Next seven months are dedicated to data collection and data classification and analysis. And the final three months are dedicated to structuring the research and its preparation for publishing in leading journals.
The budget of the present study is limited to five hundred US dollars.


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