Internship report(Professional career assignment)
Заказать уникальный доклад- 23 23 страницы
- 0 + 0 источников
- Добавлена 27.08.2016
- Содержание
- Часть работы
- Список литературы
- Вопросы/Ответы
b. Company organization chart 5
c. Description of the role performed 8
d. Acquired knowledge 10
e. Proposals to improve the Company and the Department 12
f. Company evaluation /FODA 19
1. Risk Types 19
2. Risk Matrix for Century21 in Russia 22
3. Possible risk management decisions 23
Specialists of the department should be familiar with the suburbs have the necessary vehicles and mobile communications.Department toll exchanges are addressing customer problems, who want to change city of residence, buy or sell immovable property in another city. These services are very costly in time and financial resources and involve trips and interaction with real estate companies in other cities (if not its own branches). However, these transactions generate more revenue and the company, due to the large differences in real estate prices in different cities.In cities where there is economic growth, substantially increased population due to migration from disadvantaged areas. There is a need for temporary housing. rental housing market activated. rental department offers homeowners professional assistance in legal registration of the lease agreement and the squeak of customers and tenants search for needed housing. These operations bring the least profit. Their service is usually used Realtors interns or temporary workers, usually students.The management of the primary market sells real estate in new buildings as intermediary firms representing the interests of the owners of these objects. This unit can be created departments that attract customers to share the construction of houses or sale of real property in installments.Directorate for Development of implementing a program of reconstruction and the creation of new housing, using own and borrowed funds. Development of additional services to buyers and sellers in the form of repair and reconstruction works in the apartments and houses grew into a full-fledged independent business. Today, developers are engaged in reconstruction of the structures settled communal apartments and houses for offices and housing, the creation of attic floors to the existing buildings, renovation of apartments on the first floor for shops with separate entrance, construction of halls and hangars, construction of multi-storey buildings. These operations require the involvement of a lot of money for a long period, so development projects need to be carefully worked out and an estimate of the different professionals.On general issues of management consists of technical department (3 - 4 pers.), HR (2-3 pers.), security (4-6 pers.), Department of additional services (3 - 4 pers.). The technical department provides employees with everything necessary for successful work (office furniture, computer equipment, communications equipment, vehicles and supplies). Human Resources are implementing a personnel policy of the company (recruitment, database maintenance "Personnel", control over career development professionals) and the solution of social problems of employees. Security ensures the safety of the company; ensure the preservation of commercial secrets of the enterprise. Financial management includes the planning - economic department (3 -4 pers.) And accounting (3-5 pers.). Planning - Economic Department has been compiling the company's budget, conducts economic analysis of investment proposals and planning of financial flows. Accounting deals with accounting reports, keeps records of costs and the cost of works and services, conducting transactions with customers and employees.Marketing management is one of the most important divisions of the enterprise. It developed the mission of the enterprise, marketing strategy and tactics, corporate identity, advertising campaign. [28] In addition, the management of marketing carries out the work on the creation of new and implementation of existing information technologies necessary for the successful operation and development of the enterprise, deals with the organization of training and retraining. (cm. App. №5)Information - analytical department responsible for monitoring the real estate market and other markets gradopredelyayuschih, predicts the trend of the real estate market, the company is developing a mission. Specialists of the department create and fill up a data bank on all issues related to the competence of the department.Advertising Department is developing a corporate identity (a set of graphic, visual, information means by which the firm emphasizes its personality), and its rules of use, carries out advertising company creates proprietary products (billboards, signs, business cards, letterheads and so on. n.). The department consists of designers and specialists of PR.Information Technology Division is engaged in the development of new and implementation of existing information technology specialists workplace enterprise:• forms a local computer network of the enterprise, organize a system of automated enterprise document;• create and maintain web - site of the company;• provide a connection to the global computer network, serving real-estate developers and enterprises of the city and the country.Department of training and presentations concerned with retraining and training of experts, the implementation of measures promoting enterprise activities (exhibitions, presentations, promotions) and activities enhancing the company's image (exhibition of children's art competitions and sporting events, charity events). Specialists of the department study the educational programs offered for training and professional development of the company by various educational institutions, workers, assess their effectiveness and propose to the Board of Directors of the training program and retraining. Primary instructing newly hired professionals and individual questions of reference and organization of the department of business experts are on their own.5) For values of N> 3 is not known, as the management of huge real estate firms increases many times and only by managers of the highest class. If necessary, further development of business, it is wiser to create a group of companies united by a single corporate identity and senior management.f. Companyevaluation /FODARisk TypesNo.The type of riskDescription of the riskProbability of the riskConsequences Impact to Results1.Currency riskThe value of financial instrument could fluctuate due to exchange rates Highexchange risk leads to an outflow of foreign exchange reserves of the company and an increase in costs, for example, the average fixed costsMajor2.Interest Rate Risk Interest rate changes could affect the financial well being of an entity Lowinterest rate risk results in a deterioration of the company's total well-being because the accounts payable and accounts receivable increase does not increaseMinor3.Liquidity/funding Risk An entity may encounter difficulty in realising assets of otherwise raising funds to meet financial commitment Low problems with asset liquidity lead the company to a permanent treatment for credit institutions. As the result it could occur to the "credit noose"Minor4.Business/operational Risk Relating to activities within an entity , arising from structure, systems, people, products etc.HighIt may occur as a result of the constant horizontal mobility of the population and the loss of jobs as a result of government policyMajor5. Country Risk Stem from making transactions with on holding assets in a particular country. Highcan occur as a result of sharp change in the currency and monetary policy of the stateMajor6.Environmental Risk May occur due to political, economic, socio-cultural and other reasonsHighpolitical instability, military coups, social instability and high social protest activity and other factors of destabilization of the stateMajor7.Financial Risk Relating to the financial operation as a result of failure to manage other risksHighcan arise when trying to guide the company to reduce fixed costs by diverting resources from production and use them to the needs of conversion of fixed assetsMajor8.Strategic Risk Stem from entity’s strategy and pose to greatest threat to the achievement of the strategy LowIt may occur as a result of the wrong development strategy of the company or as a result of incorrectly chosen strategy against competitorsMinorRisk Matrix for Century21 in RussiaInsignificant MinorModerate MajorSevere Very High ProbabilityLowMediumHighExtremeExtremeHigh Probability LowLowMediumMediumLowEqual Probability ExtremeExtremeLowMediumMediumLow ProbabilityMediumMediumMediumLowExtremeVery Low Probability Medium LowExtremeExtremeExtremePossible risk management decisionsCurrency risks need to insure. Business risks are best treated by a reorganization of the company structure, the creation or liquidation of subsidiaries, as well as proper logistic policy in the redistribution of stocks in warehouses. Price risk can also insure through the creation of reserves in reserves. Environmental risk should be treated with continuous monitoring of the situation in the country where the company is now working - if there is a threat of a military coup, political or social instability, the company must as soon as possible to withdraw all of its assets to the national accounts, or even temporarily freeze the activities in this country. Liquidity risk must be constantly monitored and have a sufficient percentage of the liquidity on the balance sheet of the company not to apply for loans. CFOs risk is better to treat the attraction of new investment in the company. Strategic risk is required to treat only review of enterprise development strategy. Interest rate risk also can be insured in the structure of the company transactions.
Вопрос-ответ:
Какова организационная структура компании?
Организационная структура компании состоит из нескольких уровней и подразделений. В организационной структуре присутствуют различные отделы, такие как маркетинг, финансы, производство и т. д. Каждый отдел имеет своего руководителя, который отчитывается перед вышестоящим уровнем управления. Верхний уровень включает в себя управленческую команду, которая принимает стратегические решения для компании.
Какая роль была выполнена во время стажировки?
Во время стажировки я выполнял роль стажера в отделе маркетинга. Моя задача заключалась в помощи в разработке маркетинговых стратегий, анализе рынка и конкурентов, подготовке презентаций и отчетов. Я также участвовал в организации мероприятий и проведении исследований рынка.
Какие знания были получены во время стажировки?
Во время стажировки я получил знания о маркетинговых стратегиях, анализе рынка, проведении исследований, подготовке презентаций и отчетов. Я также изучил основы работы в отделе маркетинга и узнал, как применять теоретические знания на практике. В целом, моя стажировка была полезным опытом и помогла расширить мои профессиональные навыки.
Какие предложения есть для улучшения компании и отдела?
Для улучшения компании и отдела я предлагаю следующие меры. Во-первых, необходимо улучшить коммуникацию между различными отделами, чтобы обеспечить более эффективное взаимодействие и обмен информацией. Во-вторых, стоит провести дополнительные тренинги и обучения для сотрудников, чтобы повысить их профессиональные навыки и знания. Также, для улучшения отдела маркетинга, я предлагаю внедрить новые инструменты и технологии, которые помогут улучшить анализ рынка и конкурентов.
Какой был вашим опыт работы в компании?
В течение стажировки я работал в отделе маркетинга. Моя роль заключалась в анализе рынка и конкурентоспособности продукции компании. Также я участвовал в разработке маркетинговых стратегий и проведении исследований рынка. Всего я проработал в компании 6 месяцев.
Какие знания вы приобрели во время стажировки?
Во время стажировки я получил ценные знания в области маркетинга и анализа рынка. Я овладел навыками проведения исследований, анализа данных и разработки маркетинговых стратегий. Также я научился работать с различными маркетинговыми инструментами и программами.
У вас есть предложения по улучшению компании и отдела?
Да, у меня есть несколько предложений по улучшению компании и отдела. Во-первых, я считаю, что компания должна улучшить свою видимость в социальных сетях и активнее использовать интернет-маркетинг. Во-вторых, я предлагаю проводить более глубокие исследования рынка и регулярно обновлять маркетинговые стратегии. Также я считаю, что отделу нужно обеспечить доступ к последним технологическим средствам и программам для эффективной работы.
Какова ваша оценка компании по SWOT-анализу?
По результатам SWOT-анализа, я могу сказать, что компания имеет сильные стороны, включая прочное финансовое положение и высокое качество своей продукции. Однако, она также имеет слабые стороны, такие как ограниченная видимость в социальных сетях и несоответствие некоторых продуктов требованиям клиентов. Возможности компании включают расширение на новые рынки и развитие новых продуктов, а угрозы - конкуренцию и изменение потребительских предпочтений. В целом, компания имеет потенциал для роста, но ей нужно активно работать над улучшением своих слабых сторон и использованием возможностей.