12STOREEZ BRAND ANALYSIS

First, the social network's popularity is growing rapidly: as of 2020, Instagram accounts account for 1 billion monthly users, with 500 million daily using stories - a tool that is gradually taking a leading position, as AI questions effective communication and content type. Secondly, the field focuses on visualization, which, on the one hand, for a number of reasons, attracted a lot of public emotions, on the other hand, the nonverbal text component is decoded by people much faster and is often characterized by the potential effect of the verbal component. Thus, the level of engagement of the Instagram audience is higher than that of other social networks. Third, this platform offers a wide range of advertising tools that can shape consumer habits and preferences and increase audience loyalty.Today, Instagram is primarily a photo application, and communication with the audience is supported through the visual component: images, photos and videos. The visual basis of the site is its main feature and makes it stand out from other Internet sites.One of the promotion offers is to attract new contacts to the showroom's Instagram page. This can be done, for example, with the help of exclusive offers for customers:"Exclusive offer: closed start of the summer sale a day earlier than the official start of the sale in offline stores."The purpose of this activity is to generate leads for further development. Facebook Instagram Feed Format – a single image with an informational message that will be posted in the Instagram and Facebook feeds. As a result of using this activity, it is expected to increase 90% of unique leads – new potential customers, while the cost of one contact will be 7.45 rubles, which makes this activity the most inexpensive per 1 attracted lead among other activities.The second suggestion is the constant promotion of publications on Instagram. The main objective of this proposal is to increase the audience coverage indicators from week to week, while maintaining the effectiveness of the indicators.The mechanics of this activity is to test all posted posts and publications for different target audiences, as well as to scale successful tests in terms of time and budget. The format of this activity is one image, one video, or Carousel.The expected growth of the unique audience is + 1000 subscribers per day and a twofold increase in subscribers for the year.Another suggestion to increase activity is to generate traffic. The main objective of this activity is to increase the conversion rate.The mechanics of this activity is a calling text with information about the products and their advantages. The format of this activity is a single image or a Carousel based on the catalog for retargeting. The use of these activities will lead to a scaling effect for the business from the account in the Instagram network. Another suggestion for the development and optimization of the main promotion channel is to improve sales in the product catalog. For example, the Aitarget feed processing tool will help you take control of image cropping when converting from a catalog to an ad. This solution will allow you to adapt all the necessary vertical images for placement in the Instagram feed at the same time.Figure 1. Using the Aitarget toolAutomatic rules for managing ad settings and monitoring results will allow 12 STOREEZ to increase coverage without significantly increasing the cost of promotion.Also, an important vector for the development of the 12 STOREEZ brand can be called the development of an omnichannel approach, which will allow you to bring customers to a physical store through social networks.Referenceshttps://12storeez.comhttps://marketmedia.ru/media-content/the-best-milliard-iz-instagrama/https://vc.ru/offline/60023-ot-instagram-akkaunta-do-16-magazinov-po-rossii-i-vyruchki-v-milliard-rubley-istoriya-modnogo-brenda-12storeezhttps://theblueprint.ru/fashion/industry/12storeez