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Newcastle upon Tyne: University of Newcastle upon Tyne, 1997.3. Thomas, B. and Housden, M. Direct and digital marketing in practice, 2002.Internet resources1. Fox G, Create A Persona : A 10 Step Guide To Perfect Personas, 2022[online]Available from: 2. Mc Cay, A.9 steps to create a Persona, 2022.[online] Available from: https://uxpressia.com/blog/how-to-create-persona-guide-examples> [Accessed 26 April 2022].3.Integrated Marketing Communication and Direct Marketing, 2018. [online]Available at:https://mkt511.files.wordpress.com/2018/07/integrated-marketingcommunications-and-direct-marketing.pdf > [Accessed 29 April 2022].Attachments Text and, where appropriate, graphic drawing up of the letter Want to know how to stay young and creative by taking care of ecology? Become the participant of our event!We are a Lush company dedicated to the production of sustainable cosmetics that are not tested on animals. For many years we have been working on the problems of ecology and preservation of the environment. Following our principles is our main value in our work. We invite you to participate in our event "Be young. Stay creative. Live Lush!", where we will gather two thousand like-minded people in the city /name/ who are interested in the topics of ecology, animal care and the no waste concept. Register here, or, if you are in another city, sign up for the broadcast and take part in the largest event of this year, which will take place on the World Oceans Day on June, 8th at … A similar floral background is great for email design: CAMPAIGN SCHEDULE Timeline Creating graphics February, 14 - March, 1 Target advertising on social media March, 1 - June, 8 InvolvementofinfluencersMay, 1 - June, 8 DistributionofdirectinvitationsMay, 16 - June, 1 Follow-upJune, 1 - June, 5 PreparationoftheeventJune, 1 - June, 8 TheeventJune 8 (World'sOceansDay) Follow up in the form of an e-mail On June 8, World Oceans Day, we will hold an event dedicated to youth, ecology, and environmental protection. On this day, we invite you to participate in our event, whether online or offline. Eventprogram: LectureonWorldOceansDayInteractiveGame: OceanFactsLecture on the no waste concept and pollution of the oceans 4)Interactive game: how to clean the ocean of plastic? Educational program about eco-friendly cosmetics Draw of cosmetics and promo codes If you can't participate offline, don't be discouraged - the online event will be just as exciting! At the end of the event, several thousand promo codes for the first order at Lush Cosmetics will be drawn - do not miss your chance to purchase 100% Vegan, sustainable cosmetics made with love and respect for customers. 5. BudgetOrganization of an event for 2,000 people is estimated at $30,000. The budget for the technical advertising part, mailings and attracting influencers is about $20,000. Order from the designer of prototypes of flyers, banners and decorations - $5,000.Distribution of cosmetic samples at the end of the event (for example, in the format of a draw) and promotional codes for the first order - $7,000.Videographer services for recording and broadcasting the event - $10,000. The total campaign budget is $72,000.