Smart Hotels: What to Expect From the Future of Hospitality

Even now, hotel applications for guests track the presence of a guest near the hotel, and send notifications about the readiness of the room directly to the guests' mobile phones, chats with hotel staff are relevant when unusual requests and questions arise that the hotel's website or application cannot answer.Sabre technology company has presented a variant of consumer trends that will determine the development of the hospitality industry in the near future. This forecast is based on the results of a study conducted jointly with TrendWatching, world experts in the field of consumer trends and analytics.Among the consumer trends is the development of voice assistants and virtual companions services designed to help tourists, potential and real customers of the hospitality industry solve current problems in virtual form. People who are already accustomed to digital assistants and chatbots are interested in virtual assistants who are ready to help in organizing a route, finding a means of accommodation (and, accordingly, booking it), optimal food options, leisure activities, entertainment, and many others. The development of such services began in 2011-2012. and is currently being improved. Today, digital assistants in hotels can provide check-in support, provide useful information, and perform Guest relation functions.Augmented reality technologies have been highly appreciated by businesses in terms of stimulating sales, brand promotion, and attracting the attention of sophisticated customers. In 2018, the volume of the global augmented reality market amounted to $1.1 billion and is expected to reach $7.9 billion by 2023. The development of virtual and augmented reality can radically change the process of choosing and making purchases of goods and services by customers. Virtual reality is not just a convenient option in the process of searching and obtaining information — it is also an impression, a new experience, a special pleasure that a person who uses such innovative tools gets. The psychological and social significance of such decisions cannot be excluded.Intelligent (smart) technologies find their application in the management of a hotel room and the process of obtaining additional services. The guest can adjust the temperature regime comfortable for him, lighting, its power, use the services of a voice assistant. The system is also able to recognize guests by account in the application and manage the number based on the saved data. The introduction of such innovations will increase the loyalty of guests and automate the process of preparing the room for arrival, according to possible preliminary wishes].These technologies open up new opportunities for improving the activities of hotel enterprises, acting in their modified forms in the form of intelligent and intellectualized systems.In an effort to make a guest's stay at the hotel comfortable, convenient, and often unforgettable, various innovative solutions help the management of the hotel enterprise today. Very often in the hotel industry, intelligent and intellectualized systems are used, which appeared thanks to the latest research on the capabilities of artificial intelligence. Professor of the Institute of Automation and Information Technologies Yu.Yu.Gromov gives the following definitions: "An intelligent system is an information and computing system with intellectual support for solving problems without the participation of an operator" [8]. The great advantage of these systems is that they can analyze the situation and make decisions on their own. Unlike intelligent systems, intellectualized systems require the support of a person (operator) making a decision.Total 802 wordsConclusionOne of the most important technological trends within the hotel industry today is the rise of smart hotel technology. This technology has the capacity to benefit both hotel owners and guests alike, potentially improving financial results, as well as the customer experience itself. In this article, you will learn more about what a smart hotel actually is, why the technology is becoming so important, and what the various plus points are.Essentially, a smart hotel is a hotel which makes use of internet-connected devices, which are capable of communicating or interacting with one another. This is sometimes referred to as the Internet of Things and means that even ordinary devices or appliances can send or receive data, making them ‘smart’.The ability for these devices to communicate with one another can allow users to control multiple devices from a single control point, such as a remote control, smart phone, tablet or smart speaker. Moreover, devices are often able to find and use information from the internet, allowing them to respond intelligently to user requests.Information systems for hotels are complexes of subsystems that would create an effective environment for interaction between employees, customers and business partners.Innovative informatization of the hotel business is a purposeful process of system integration of communication and information technologies, computer tools in the global information space in order to obtain new system–wide properties that allow to effectively organize the production of hotel services, the formation, sale and consumption of hotel services with the maximum degree of their individualization in space and time.The specifics of the technology for the development and implementation of hotel services require such information systems that would provide information on the availability of vehicles and the possibilities of customer accommodation in the shortest possible time, would ensure rapid reservation and reservation of seats. In addition, solutions to auxiliary tasks should also be automated: booking entertainment services, renting vehicles, processing documents (tickets, invoices and guidebooks), providing settlement and reference information, and more.Smart hotels, like other attributes of modern automated digital technologies, will become increasingly widespread over time. To do this, it is necessary that, from a technical point of view, all the components of this format are adapted to perform the necessary smart functions. As for the window industry, modern translucent structures, according to their capabilities, are already ready for integration into innovative projects, such as a smart hotel.Of course, the automation of hotels will continue. As is the demand for "smart" solutions, and this will become the norm for generation Y, Z and those following them. But they are unlikely to completely exclude "human" personnel. Should we wait for new, revolutionary solutions? Quite likely. Some predict that in the future we are waiting for not just "smart" hotels, but transformer hotels that will change their design according to the preferences of visitors. Hotels where augmented reality will mix the real world with virtual space. And for settling in which you will need not a passport and a wallet – real or virtual, but a DNA fingerprint.Total 507 wordsBibliographyAliDalgic,KemalBirdir,2020. 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